create a free offer

How To Create A Free Offer In 1 Hour Or Less

Growing your email list is the fastest way to get more clients, earn more money and help more people. Your email list is like your rolodex, filled with the names of potential clients and networking partners.

It’s been said that the money or the key to getting more clients is the size of your email list. I believe that is only part true. You can have a big email list of people who are not your ideal clients and don’t really feel connected to you in any way. Yes, the money is in your list but no one will open your emails if you don’t continuously provide value rich content.

As you are growing your list remember that every email is a real person and deserves your undivided attention. That means writing emails like you are talking just to one person. While I’m not going to go into tips on how to craft compelling and enjoyable emails I wanted to throw out that reminder. Building a relationship with your list is of utmost importance.

Yet before you can build a relationship with your list you have to have actual emails on your list to mail out to. So let walk through how to create a sought after IFO (initial free offer) in under 60 minutes.

Before I reveal the step-by-step actions to quickly creating an IFO I have 2 questions that I want you think about first.

1. What information can you share with your email list that would provide them with quick and simple results based on their #1 problem (pain point)?

This could be breakfast recipes that can be made in 5 minutes or less or relaxation techniques that can be done anywhere anytime. Think about the problem you are trying to solve for them.

2. What amazing valuable information can you give away for free that leads into your paid program?

Make sure that your IFO is congruent with your service offerings. If you offer a yoga program then your IFO should be a taste of what your paid program involves.

How-To Create An Irresistible Free Offer In 60 Minutes Or Less


1. Pick a topic relevant and sought after by your ideal client

Use the two questions above to help you nail down the topic and type of content you will be giving away.

2. Create the title or headline of the IFO

Be specific and clear. There is no reason to be cute or creative with the title as that can often be confusing. Tie in a benefit or a time frame within the title.

Here are two examples:

  • 7 Unconventional Yoga Postures To Increase Flexibility
  • 10 Green Smoothie Recipes That Crush Sugar Cravings


Yoga Postures For Flexibility

Green Smoothies Recipes

3. Source all curated content

Collecting already created content is the meat of your IFO and the simplest way to put together an IFO quickly. There is no reason why you can’t find the exact content you are looking for without having to create it yourself.

We all have so much content already…

If using other people’s recipes, articles, tips, how-to’s then just reference them. It’s perfectly ok to say that you’ve compiled your favorite recipes or tips into one amazing document.

No need to re-create the wheel… just give credit where credit is do. By creating your IFO with all of these compiled sources you are putting your own spin on it.

4. Organize and make pretty

Now that you have the content ready to go it’s time to lay out your IFO with some nice looking design features. Use the layout below for your IFO.

  • Title page – image and your contact info
  • Introduction with CTA (call to action) – links back to your services
  • About – with picture of you
  • Body of content – link relevant words back to other blogs or services
  • Next steps with CTA – where else can they find you and a one time free offer

You can add some personal or stock photos within the body of the content to enhance it. Images work wonders to give the IFO more charm.

5. Edit, Host and Promote

Before you announce your IFO to your community get someone to go over the content and edit it. Once that’s done convert it into a pdf. The pdf version becomes your published offering.

Next you have to host the pdf with a platform like Amazon S3 or dropbox. Grab the download link and place them within your immediate email follow up and autoresponder sequence.

Last step before you are ready to start building your list. You need to create a landing page (or squeeze) page to send interested prospects to so they can sign up for your free offer.

My preferred tool is LeadPages. Landing pages, thank you pages and sales pages are so simple to set up. It’s a paint by number system that anyone can easily use even if you have limited tech experience.

So you create your landing page, finish your autoresponders and then promote your IFO to your community.

These steps can easily be completed in under 60 minutes since you are not going to spend time creating original content.

The point is to provide your prospects with juicy content they are willing to give up their email address for. Of course the content will help them to get quick results and position you as the authority.

The best part is while you are growing your email list and your business you are helping people all around the world improve their health and happiness.

Lori Kennedy

Lori Kennedy RHN is the founder and CEO of WOW! Weight Loss Inc., an international whole foods based weight loss company. Lori's passions are whole foods, fat loss and anything to do with marketing and helping other health practitioners add some business to their passion. Visit for free business building resources.

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