The Most Underused Webpage Your Health Coaching Business Has…and How To Fix It!
If you have been implementing the strategies I discuss at Health Coach Weekly (or even if you haven’t), you know the importance of building your email list. This is probably the biggest thing I see health coaches put off. Building a list of people to talk to is crucial for your success, no matter if you are marketing your business online or not.
The likelihood of someone deciding to hire your for 6 months of coaching after just meeting you or hearing about your offer is pretty low. I know this is hard to hear, but if you think about it, not to hard to understand. People need time to get to know, like and trust you before they are willing to invest the kind of time and financial commitment needed to hire you as a coach.
So you’ve gone through the hard work of setting up a newsletter system and one or all of the following:
- A free report
- A teleseminar
- An eBook
- A webinar
- A video series
Great Job! That is definitely one of the first steps towards building your list. I have a question for you now. Where do you send people after they sign up for your free gift? If you are like many people I see, you have setup a list in something like aweber or constant contact and once they sign up for your list, they go to a page that looks something like this.
Now for the second question. When is your new potential customer most engaged? That’s right, right after they hit the submit button on your opt-in page. You really need to send these people to some sort of custom thank you page while they are interested. They may have just found you on Facebook or while searching for the solution to some problem in Google. They want more information from you. This is a great place to do one of the following:
- Ask them to “like” you on Facebook.
- Offer them a low cost information product or eBook you have created.
- Tell them about some of your most popular blog posts.
- Send them to a video of you speaking directly to them.
What you don’t want to do is to send them to the default thank you page you get from most auto responder services.
Here is an example of a webinar thank you page I am using.
This is a way of building engagement with you and your audience. By using a simple system like this, you can build your fan base on Facebook and your followers and engagement on Twitter at the same time you are promoting your free offer, in my case a webinar.
Another great technique I have seen people use is to offer some sort of great deal on a low cost offer you have. This could be an eBook or information product you have created. Something that will serve your audience and get them used to spending a little bit of money with you. Once people consume your free offer and low cost offer and have gotten some good results, when you invite them to join you for a higher ticket offering it won’t feel like selling. You can just say “If you got a lot of value from this, then I would love to go deeper with you.” This would be a much better time to offer a free or paid consultation with a perspective client then having that as your first offer. They have already learned a little about you, have decided that they like you and your style, and are interested in more information. In the sales world, this is what is known as a “hot lead”.
Of course I wouldn’t call it a “free consultation” or “health history”. Come up with a sexier name that speaks to the transformation you will provide your client through your coaching.
Another technique to use if you are using “double opt-in” for your email is to send them to a page like this.
Again, you are leading your readers by the hand to the next step they need to take.
If you are unfamiliar with the terminology there are 2 options when you are setting up an email system to capture emails from an opt-in page. You can either use single or double opt-in. I am a proponent of single opt-in as long as you are targeting the right kind of people and providing excellent content. (which I know you are ) But I understand that lots of people recommend using double opt-in, where a new subscriber needs to actually go their inbox, find your email, and click on a confirmation link. If you are doing this, you absolutely need something like the image above. We live in an ADD world and people have short attention spans, especially since chances are your new subscriber has just found you and may be searching all sorts of websites at the same time as they found you.
You need to stand out, provide great content, and always lead your readers on to the next step.
If you would like to learn how to create these kinds of pages for yourself (and many more) please join me for a special webinar with Tim Paige.