Emotional Connection Matters More Than Customer Satisfaction
There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you have a bond that people don’t want to break, there’s value in that relationship, right? So, when […]
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Build Your Brand as You Build Your Business
I’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no resources. I’m a boot-strap start up brand. I don’t have start up capital, so […]
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One Tapestry: Increasing Your Brand’s Value through an Interwoven Customer Experience
Marketing, selling and networking online is a huge maze and playground of tools, systems and platforms that you need a decoding map to navigate. Grasping the terrain of the options and possibilities is imperative. This might be intimidating at first, yet hopefully it becomes inspiring to you around what is possible for building your brand. […]
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Ready to Step In To Stand Out?
One of the biggest challenges for solopreneurs and all small businesses alike are getting crystal clear on what makes them unique, and uniquely essential to work with. Knowing with confidence what sets them apart from the competition, in their industry, and letting the world know about it, can make the defining difference in multiplying your […]
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