summer cleanse

Your launch plan for a Summer Cleanse or Detox (timeline inside)

Have you thought about launching a cleanse or detox?

You may be thinking that summer is not a good time to launch a program, but the truth
is that any time can be a good time to launch.

People who are struggling with their weight, digestive issues, or fatigue don’t stop
feeling frustrated about these things in the summer.

There are people out there who are ready and want your help, so let’s get you into

Why do I recommend offering a cleanse or detox?

If you have a newsletter list, even a small one, offering a virtual group program such as
a 7-day cleanse or detox is an effective way to generate more income and interest in
your private coaching.

Also, cleanses and detoxes are usually offered at a low price point, which makes it easy
for people to say “yes.”  Once they start feeling better and get a taste of what it is like to
work with you, many will be ready for more.

While it is just the end of May, you want to start planning now for an August launch.

You might be wondering what you should be focusing on when, to successfully launch a
cleanse or detox. Have no fear; I’ve got you covered!

I’ve put a timeline together for you, to help you plan for a low-stress, profitable launch in
August.  (Note that this timeline does not include a preview call or an affiliate program.
I’ve kept this simple to keep you out of overwhelm.)

May 15-31st

  • Determine what you are going to offer
  • Determine length of program, name of program, and pricing

June 1-15th

  • Write your sales page copy
  • Write the welcome email participants receive when they register

June 16-30th

  • Create the product/payment button in PayPal or shopping cart
  • Have your sales page built
  • Set-up a welcome email as an autoresponder in your email marketing system or shopping cart

July 1-15th

  • Write a series of 6-7 emails promoting your program to your list and schedule them in your email marketing system (such as Aweber, Constant Contact, Mail Chimp, or 1ShoppingCart)
  • Write social media posts to promote your program
  • Start to “seed” or hint about your offer

July 16-31st

  • Promotion of program
  • Create the content for the program, including protocols, recipes, handouts, and an outline or script for a teleseminar (if you are including a “kick off” or “wrap-up call”)
  • Schedule the teleseminar, if you are planning to include one
  • Have a password protected “members” page created where participants can access the materials and any call recordings

Following this timeline, you can have your program start on Monday, August 5th.

While this timeline can be condensed or spread out, the key here is to give yourself
enough time to have a successful and profitable launch.

If you want help with the technical or creative aspects, you might want to check out
our Cleanse or Detox Launch Solution.

Health Coach Webinar

Amy Lippmann

Amy Lippmann is a Marketing Strategist & Founder of Marketing for Health Coaches, which provides done-for-you online marketing solutions for health & wellness entrepreneurs. Amy and her team have helped hundreds of health coaches & nutritionists successfully launch cleanses and detoxes. Go here to get her FREE Guide with Marketing Calendar: “Learn What To Do (and when) To Fill Your Next Online Program.”

Click Here to Leave a Comment Below

Danielle Shea Tan - May 15, 2013

Amy – this done for you timeline was super helpful! I know how to create these timelines but the problem is that I don’t have the time to create them. So, I appreciate the support!

    Amy Lippmann - May 17, 2013

    Hi Danielle,
    I am so glad you found the timeline helpful! Keep us posted on your launch!


John - May 31, 2013

Thanks for the information and timeline. I am planing to do a cleanse and this is super helpful!

    Amy Lippmann - May 31, 2013

    Hi John,
    I am so glad to hear you found this helpful. I hope you’ll put this into action and launch a program this summer!


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