coaching program

The #1 Strategy To Promote Your Coaching Program

So you have your coaching program all ready to launch… it’s ready to go but how do you promote it? Having an online program is wonderful ONLY IF you have paying clients enrolling into it.

I am all about keeping launching simple and as stress-free as possible… go with the current instead of swimming against it.

Below I’ve outlined the # 1 strategy you can use promote your coaching program starting right now (even if it’s not done yet). These strategies will work for whatever kind of program you are running during any point in the year.

Promotional Strategy: The Ramp Up

The intention behind this strategy is to get your tribe (subscribers and social media followers) excited for what’s coming up. Build up the suspense and keep the level of curiosity high.

Start by sending an email 2-3 weeks prior to the opening of your registration period sharing that you are hard at work on your program; you are on a mission to make it the most exciting and easy to follow program you’ve ever created.

Pro Tip: Include a call to action – Hit reply and let me know if you want more information on my program. Spaces are limited and I want to make sure the program is filled with committed people just like you. So hit reply and let me know if you want to know more.

This will give you a good indication as to how many subscribers or social media followers are interested in your program.

Send 2-3 more emails between then and the time you open registration. Share a behind the scenes look or a sneak peak at what your clients can expect USING BENEFIT RICH STATEMENTS.

Pro Tip: Benefit rich statements – I’ve had so many questions about my top-secret program I want to reveal a little bit about what you can expect.

How would it feel to finally slide on those jeans you lost all hope of ever fitting into again?

What about having your tummy feel as flat in the evening as it does when you first wake up, that means no more bloating.

Imagine how calm your day will be because you no longer have to think about what to eat because the meals are all laid out for you.

Then add in the call to action again.

In fact, each ramp up promotional email you send should include a call to action. You want to get your prospects used to clicking on links and to start behaving in a responsive way.

The last ramp up email should be sent out 24 hours prior to registration opening for your program. In this email you announce that the doors for your program are opening tomorrow. You can add in an emotional trigger by mentioning that you have a time sensitive bonus or that there are only X number of spaces (if applicable).

Pro Tip: Use emotional triggers like scarcity, sense of urgency or fear of missing out.

Can you believe it?! Tomorrow the virtual registration doors will open and you can secure your spot in the NAME OF PROGRAM starting XXXX date. Make sure to pay attention to your email in the morning because there are only XX spaces and I don’t want you to miss out.


Tomorrow the virtual registration doors will open and you can secure your spot in the NAME OF PROGRAM starting XXXX date. Make sure to pay attention to your email in the morning because I’ve put together this incredible time sensitive bonus valued at XXXX but it will only be available for the first 48 hours of registration.

By using the ramp up strategy you are taking your potential dream clients on an exciting journey with you. The ramp-up emails evoke feelings of intrigue and curiosity, which is exactly what you want. You want a big reveal and lots of fan fair.

Sit down with a calendar and plot out when you are going to send the ramp up emails. Write them and then schedule them to go out using your email marketing platform.

You can do this. You’ve gotta start somewhere. Start with this ramp up strategy.

Lori Kennedy

Lori Kennedy RHN is the founder and CEO of WOW! Weight Loss Inc., an international whole foods based weight loss company. Lori's passions are whole foods, fat loss and anything to do with marketing and helping other health practitioners add some business to their passion. Visit for free business building resources.

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