Do you want to attract more high-end clients? In this article, I’ll show you 4 critical steps to sell high-end programs with your website. And you can incorporate these strategies today on your existing site. Why You Want to Sell More High-end Programs It takes the same amount of effort to market to a “budget […]
Continue readingI was invited to interview with Camille McDaniel of the Counselor Entrepreneur a few weeks ago. My topic was 4 Easy Steps to Starting an SEO Blog. As I started putting together my notes, something funny clicked in my brain: I realized most small businesses don’t think they need search engine optimization (SEO.) We think, […]
Continue readingIf you’re like me and the majority of health coaches I speak to, I’m guessing that you would love to grow your list. Growing your list means that you’ll have a larger audience to market your offerings to – especially offerings such as online group programs like cleanses and detoxes. Enrolling more people in your […]
Continue readingYou know your website is the most powerful piece of your online marketing plan for building your health coaching business. While it’s important that your website functions well and makes it easy for your ideal client to take action to connect with you, good content is most essential. Every page of your website is an […]
Continue readingDoes the thought of writing a sales page put you into overwhelm mode? Do you worry that you are going to leave out a critical section that will result in fewer people signing up for your program? Don’t worry. I’ve got you covered. Today I am going to share the 7 components every sales page […]
Continue readingThe sun streamed in through the flowing natural fiber curtains clinic in Boulder, Colorado. The walls were filled with jars of Chinese and Western herbs, superfoods, and high end whole food supplements. The chewy sweet potency of goji berries mixed with the bitter brash cacao nibs in the mouths and minds of the practitioners. It […]
Continue readingTestimonials are a great way to bring life to your website, and credibility to your work. Potential clients respond well to seeing themselves in the successful shoes of your past clients. Their words help your prospective client visualize themselves having the same kind of positive results. Reading testimonials, along with your blog and other content, […]
Continue readingA few weeks ago I did a little crowd-sourcing to ask my network what SEO copywriting tips they’d be the most interested in hearing. While I’m used to concerns with creative content or finding the right images, what I didn’t expect to hear was how many folks were frustrated with whether or not their […]
Continue readingSince I wrote “11 Web Design Trends for 2011” a year ago, there have been some interesting changes in web design and online marketing. Some of these trends are “must-have” if your health coaching website is to attract clients. Others won’t apply at all. And some are optional, but very cool or helpful. I’ll comment […]
Continue readingWelcome! I think you’re new here – lemme give you the perfect place to start. You’ll really LOVE the article called “Do You Love Coaching but Struggle With the Business of Coaching?” Check it out here. What are the secrets to writing emails that turn prospects into health coaching clients? Why is it some emails […]
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