Yikes! 7 Reasons Your SEO Blogging Isn’t Working For You
A few weeks ago I did a little crowd-sourcing to ask my network what SEO copywriting tips they’d be the most interested in hearing.
While I’m used to concerns with creative content or finding the right images, what I didn’t expect to hear was how many folks were frustrated with whether or not their blog was SEO enough.
For those of you most concerned with your blog writing, I’ve developed a FREE SEO blogging checklist that you can grab off my website.
However, let’s also discuss seven big reasons your blog isn’t working for you.
You aren’t using the right keywords
To get started with an SEO blogging campaign, you need to research which keywords make the most sense for you and your business.
Take an hour to pop into Google Adwords and use the Keyword Planner tool. This will tell you how competitive your search words are.
Play around until you find several words (this may take some out of the box thinking) related to your field – even if it’s indirectly.
You don’t have an SEO blogging strategy
Now that you’ve accounted for the words you’re going to use, it’s time for some strategy. Who do you want your blogs to speak to? How will they find you?
Writing a great blog isn’t enough – you also need to promote it. Post your blog on networking sites and social media. Share it with friends via email newsletters. Have a plan in addition to just writing the blogs.
Your content isn’t very interesting
A lot of coaches fall into the trap of not explaining themselves enough in their blogs. Others get overwhelmed by how much they want to share in every single blog.
Think of SEO blogging this way: what is the stuff that you find most interesting on the internet? Mimic these topics to your own audience.
Don’t just say, “Sugar is bad like,” it’s common knowledge. Tell us in a way that shows off your expertise why it’s bad, the physiology of how it’s processed in our bodies, and how to resolve the problem.
You don’t measure your conversion rates
If you don’t have a system set-up to tell you what works and what doesn’t, you won’t know which actions to repeat in the future, right?
SEO blogging is all about finding what topics resonate with your audience and then repeating the advice that got you the most page views. (Likewise developing an opt-in around it.)
The easiest way to measure your SEO blogging is to set up Google Analytics. Have it installed on your website and take a look at what’s happening after you promote each blog.
You don’t edit for SEO before publishing
The reason I developed my free SEO blogging checklist was to encourage bloggers to once-over their work before hitting publish.
Pay attention to the advice in my free resource to make sure that you have great headlines, hit on keywords the right way, and optimize your videos, etc. for best possible results.
You aren’t linking out to other sources
For a long time there was a theory that suggested we shouldn’t link out to other people on our blogs. If we gave away our Google juice, it would lower our own search ranking results.
While this is still partially true, link love is equally important. Show off the work of a potential joint venture partner by telling them how great you think they are. Write a blog geared to a cool new health trend and link to the research.
Then, let the blog editor or coach know you linked to their blog or resource in a little personal message. Remember that if you don’t receive a response after a few clicks you shouldn’t keep pursuing them (they either don’t get it or aren’t interested; neither will serve you.)
You don’t take advantage of SEO tools
The two best tools for SEO are Yoast plugin for WordPress and Hubspot. At the most basic level, WordPress gives you a green light once you’ve optimized a blog correctly, making it easy to enter a key word and do your thing.
Hubspot will require a complete commitment, but the results often blow up businesses, increasing leads exponentially.
The point here is fairly simple; if you’re going to blog, why not blog with a strategy in mind. Make the most of the writing you’re already doing to ensure you get maximum results.
The added bonus no one will tell you is that your great big clients who don’t leave their offices for in-person events just might find you by typing in a key word you used in a blog – landing you a contract you’ve only dreamed of.