Secret To Success

Secret to Success in Your Wellness Business: Do What You Love

I know why you created your wellness business. You’re passionate about helping others, being of service and making the world a better place. You care about people and you hate to watch them suffer.

But within that, there are so many choices to make. Maybe you thought you’d love working with mothers and kids, but something just doesn’t feel right.

Maybe you set out to specialize in clients who want to slim down, overcome diabetes or go gluten-free. Maybe you thought it would be OK to see clients in person on Saturday mornings.

Many business models can work well, but only if you love it.

If you force yourself to work with a population you don’t enjoy, or work hours you find inconvenient, you’re going to hit a wall.

I’ve seen too many health coaches start out so eager, trying to help everyone, doing what you’ve been told or following your colleague’s example, without doing the work of choosing the kind of wellness business – and lifestyle – you want and then making business decisions from that place. A place of feeling in love with your life and your work.

It makes a big difference. It’s the difference between feeling “I’m never going to make it” and “I can’t believe I get paid to do this work!”

The only thing those happy, successful health coaches have that you don’t, is the confidence to make business decisions based on what they love and not what they think they’re supposed to be doing.

Start getting clear.

Craft your ideal client profile. Get really specific about who you love to work with. Not who you think you should work with, but people you enjoy spending time with.

Notice what kind of people you naturally attract to your business. They may not be who you thought you’d work with, but they may be perfect for you – if you love them.

Now add to the love, and the easily attracted, a knowing that your work will bring her good results. That’s your ideal client.

With that clarity, the next step is to get really specific about the lifestyle you want. Consider when and where you want to work, and how much you want to earn.

These choices can, and will, change as you and your business evolve. But heading off in every direction without this clarity as your foundation, will only lead to overwhelm, disappointment and resentment.

So start with what you love now.

To you and your awesome business,
heather cottrell

Heather Cottrell

Heather Cottrell shows coaches, bloggers, wellness pros and other mompreneurs how to grow your business online. Get expert support and coaching around content creation, social media strategies and digital marketing specially designed for creative professionals with a mindset for success. Find Heather Cottrell Business Services at and on Facebook | Twitter | Pinterest | LinkedIn.

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Patti - October 24, 2014

Thanks Heather, I am just starting out and your reminder makes a world of sense, start with what you love and with your focus there more of what you love will come!

    Heather Cottrell - October 28, 2014

    Glad you found it helpful Patti. It’s so easy to forget to check in with your own satisfaction level as you’re building a business. Small business success takes time, so you’ve got to feel the love along the way, or you may give up. xo

Fran - October 27, 2014

Great article, I am just starting my health coaching business. Focusing on what you love is a good reminder for me and on my target group is key.

    Heather Cottrell - October 28, 2014

    Thanks for the comment Fran. Find the happy place where what you love meets your ideal client market, and success will come easier for you. xo

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