I often get asked what the difference is between a blog and ezine. They’re both communication and marketing tools, they can and should work together, but ultimately, they are very different things. Without getting too technical, I’d like to help clear up the difference between blogs and ezines (also known as newsletters) and explain how […]
Continue readingI’m sure you’ve probably heard of content marketing, which is the practice of using content to engage website visitors and acquire clients, but there is a key piece that is frequently underutilized: The e-newsletter While reaching people through email has certainly become more tedious with all the anti-spam protection that’s now included with email clients, […]
Continue readingI look at health coaching websites all day. I review my new clients’ existing websites and I give feedback to my team on how to better the sites we’re building. From the freebie template sites to highly customized websites I see, there is one thing that must be front and center to make that site […]
Continue readingI’m convinced that the old saying, “Nothing stays the same except change” is the driving mission statement over at Facebook Headquarters. I can’t think of another company that implements, monitors, tweaks and grows more often than Facebook. Luckily for you and me many of the changes Facebook executes actually makes it easier for marketers like […]
Continue readingWhat makes a free offer irresistible? And how do you create one in just a few hours? In this article, you’ll get my proven, 5-step system for creating free offers that people love. When your ideal client sees it, they’ll think: “That’s exactly what I’ve been looking for!” or “I have got to have that!” […]
Continue reading