I think that many online marketers have done a disservice to new entrepreneurs by perpetuating the myth that online marketing is a great way to get rich quick. Look around, there are plenty of so called push button systems out there promising instant riches, tons of traffic to your website and all with no work […]
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I have spoken with hundreds of health coaches over the past 5 years since I started Health Coach Weekly. I have discovered that everyone is at different points along the journey, but everyone shares a few of the biggest struggles of health coaches. Some of you are just thinking about exploring health coaching, some are […]
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This is the time of year when you hear everyone talk about goal setting and resolutions. I think those are both great, but what I want to talk about today has more to do with my digital lifestyle. Weren’t all these devices supposed to make our lives simpler and more efficient? That has not been […]
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There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you have a bond that people don’t want to break, there’s value in that relationship, right? So, when […]
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I’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no resources. I’m a boot-strap start up brand. I don’t have start up capital, so […]
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Marketing, selling and networking online is a huge maze and playground of tools, systems and platforms that you need a decoding map to navigate. Grasping the terrain of the options and possibilities is imperative. This might be intimidating at first, yet hopefully it becomes inspiring to you around what is possible for building your brand. […]
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Over the last couple of weeks, I have talked about how you need a marketing plan for your business, but a question I get over and over again is “I don’t even know where to begin!” If that is you, stick around. Before we start talking about sales funnels and marketing strategies there are some […]
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In last week’s article, I discussed why you need a real marketing plan in your coaching business. In that, I talked about a few different possible types of sales funnels. This is just marketing speak for how you get a person from the point of not knowing who you are to hiring you as a […]
Continue reading Most of the health coaches I have been speaking with lately seem to be getting really stuck on how to create a marketing system that leads to a steady stream of clients and income. Over the course of the next couple of weeks I am going to write about setting up systems to help make […]
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In this week’s article, I am going to take a little detour from what I normally write about, which is usually the nuts and bolts of online marketing for your health coaching business. I recently spent the weekend with a room full of 200 people who wanted to build their health coaching business online. What […]
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