How to Use Done-for-You Content in Your Health Coaching Business

Also known as PLR (private label rights) or white label content, done-for-you content could be a year’s worth of health-related posts for your blog, a 30 Day Detox Program you can add your logo to, or session outlines and client materials for your six month health coaching program.

Sounds like a good idea, right?

Done-for-you content might be a good idea, depending on the quality of the content you buy, your reason for buying it and what you plan to do with it.

To attract your ideal health coaching clients, you need to connect authentically with your tribe through your marketing materials. And to be authentic, you need to be you, the real you, with materials written in your own voice.

If you decide to buy done-for-you content to use on your blog, in ezines or in the creation of new programs, be careful not to build a wall between your real self and your ideal clients. That could result in no clients, the wrong clients or feeling frustrated because you’re not fully self-expressed.

Should you choose to purchase a done-for-you detox program, a business-in-a-box system or twelve months of nutrition articles, use these tips to make them work for you.

Choose High Quality Content

If you use content written by someone else as part of your business, be sure it represents you well. Know your source. Who wrote the content or system you’re planning to use?

Would you prefer to purchase an article about the health benefits of yoga written by a yoga instructor or by a PLR writer who spent a few minutes skimming Yoga magazine?

Only purchase from professionals that you respect, and whose style is a match to yours. Look for limited-edition content that is sold only to a small number of people. Using over-duplicated content on your website can damage your website’s SEO.

Two Reasons to Use PLR

Be honest with yourself. Are you interested in using done-for-you content because you’re busy with a full health coaching business and living a fulfilling life and you want to save some time by including high-quality content on your nutrition blog?

Or are you looking for a way to hide behind someone else’s content because you don’t think your own ideas or writing skills are good enough? This is not a good reason to buy done-for-you content.

If you’re a new health coach, not yet clear on your niche, your brand or your business model, you’re only digging yourself into a deeper hole of uncertainty, by using someone else’s content as your own. I strongly recommend you work with a coach to develop your voice and a business that represents you authentically before you consider done-for-you content.

Making Done-for-You Content Your Own

For those of you who purchased pre-packaged content, it’s important to make it fit the tone and style of your health coaching business.

To use done-for-you content effectively, you must already be clear about your target market, your brand and your business model, so you can apply those elements as you makeover the purchased content. You’ll want to do more than stick your logo on it to make it your own.

How to customize done-for-you content:

• write an introduction and summary in your own voice
• revise broad content to make it more specific to your particular niche
• add sub-headings to break up the article in a new way
• create a new title for the article, program or handout
• add your own branding and replace any included stock images
• find a new way to use the PLR content, i.e., turn a detox email series into a teleseminar, customize health coaching client handouts and add your own pieces to create an eBook, split articles into social media posts

Best ways to use done-for-you content:

• let it serve as a template and guide to create your own original content
• use it to jumpstart your first info-product launch, teleseries or eBook, followed by a release of original material

While I believe in the importance of leveraging your personality in your business (in fact, I’m writing a book – all original content – on this very topic), I also believe there’s no need to reinvent the wheel.

For example, if you want to offer a collection of healthy vegetarian recipes as an ezine free gift incentive, it’s not entirely necessary to write every recipe yourself (unless that’s something you love doing).

You could instead purchase a book of PLR recipes (again, PLR means you bought the rights to put your name on it), pull your favorites, add an introduction specific to your target market, have it branded and you’ve got yourself an eBook.

I believe we’re all connected, and knowledge belongs to us all, so as long as you’re not infringing on anybody’s copyright (i.e., don’t use someone else’s work without permission) it’s OK to recycle quality content if helps you serve your clients and your health coaching business better.

What do you think about using done-for-you content? Have you had success with it? Share your thoughts below.

To your awesome business,
Heather