That is a great question. Thanks for asking. What constitutes a good subscriber value for a coach? Here’s how I came up with this number.

I have worked with many successful coaches. And as their online marketing consultant, I have access to their statistics, along with my own statistics. In addition, I have either spoken to coaches making 6 or 7-figures a year, or I have heard them give their subscriber values.

Based on that information that I have personally collected from successful coaches, I know that a good database list will have a subscriber value of $200+ per unique address. The smaller the list and/or the better the coach is at marketing, the higher the dollar value is likely to be. With larger lists of 5,000 or more, you might see a lower value. However, I know of one 7-figure coach with a list of over 5,000 whose subscriber value is around $350.

Keep in mind that these numbers are SPECIFIC to coaches. If you look at the subscriber values for most other internet marketers, it is a lot less. For instance, an affiliate marketer may have a subscriber value of only $50 and be thrilled.

However, a successful health coach should look for a subscriber value of $200 or better, even if their list is only a couple hundred in size. And the more irresistible their marketing, the higher that value will be! This is why it is SO EASY for health coaches to have a 6-figure coaching practice with a small list.

Best wishes on creating your own successful health coaching practice.

Karen Brunet
The Irresistible Marketing Coach
http://www.KarenBrunet.com