Health Coach Blogging: Using Your Blog For Wellness Marketing, Part 3

Welcome to part 3 of my series on health coach blogging.  In Part 1 of Health Coach Blogging – Using Your Blog For Wellness Marketing, I discussed what to write about on your health coach blog.  In Part 2, I covered how to format your blog posts for SEO.  In this article, I am going to go over what you can do after you have published your blog post.

1.  Use your newsletter

There are different schools of thought on how best to share your blog posts with your email list.  You can put an excerpt in your weekly newsletter, or use the entire article as the centerpiece.  I prefer the second option.

The argument I hear from most people is that they want more traffic to your website.  The question I ask is why?  If someone is already on your list, do you want them to go to your website or would you rather engage with them through your entire newsletter, ask them to share something, or answer a question on your Facebook page.  Traffic for traffics’ sake is not what you want, a tribe of people who come to know, like, and trust you should be your goal.

2.  Encourage Social Sharing

If you are using a WordPress blog, there are several plugins that make sharing your post very easy for your reader.  My current favorite is called DIGG DIGG.  This makes a really cool bar that floats next to your post as people scroll down the page and makes it really easy to share on all the major social media venues, it can be customized to show the sites you want.

Don’t be spammy, but encourage your readers (yes, this means you!) to share your information with anyone they feel might benefit from it.  If you are sharing high-quality content that is of benefit this will be much easier than if your messages are mainly mini sales messages. (which I don’t recommend)

3.  Image Sharing

Use a compelling image on your blog post and make sure to share it from your blog onto Pinterest.  When images are shared on Pinterest they link back to your website which is a great thing even if you get no direct traffic from Pinterest.  If the image gets shared by others you are pretty much guaranteed to get new visitors.

Make sure to put a good description on your Pinterest pin.  You can include your website URL here, the blog title, or something that will catch people’s interest and encourage them to share.

4.  Schedule Tweets

Take some of your content from your blog post and use it to schedule tweets for the following week.  If you use a service like hoot suite, you can schedule automatic tweets to go out at any point in the future.  Link all of your tweets back to your original blog posts and don’t forget to put your twitter handle in the message.

5.  Forums and Groups

Facebook, LinkedIn, and many other sites have community forums and groups with people in your target market.  This method can be a little tricky and you need to make sure you are already a member of the community, but if you are sharing great content that is helpful to the group it is fine to share it.  There are exceptions to this rule since many of these groups are run by businesses that don’t want any form of self-promotion.

If all you are doing is sharing content that will benefit the group members with no blatant self-promotion it is normally OK.  If you are unsure, just look around and see what others are doing or ask the moderator or group owner.

6.  Repurpose Your Content

You have already spent the time creating some awesome content, why not think of creative ways you can repurpose this content?  Here are a few ideas, make sure to leave a comment and let me know what other creative ways you come up with.

• • Combine related blog posts and turn into an eBook.  This can be another great lead generating tool for your website.
  • Create an audio out of your blog post and post it to YouTube.  Different people learn in different ways.  Some people would prefer to get your content in video form.  It is really not that difficult and YouTube can be another great source of traffic.
  • Create a podcast
  • Rewrite some of your articles and post to an article directory site like EzineArticles.com.

Summary

So there you have it.  Make sure to take the time to think out and have a plan for your blogging efforts before and after you post.  Simply writing a post on your blog and nothing else will not get you very good results.  But with consistent effort, a little research, and great content, using your blog for wellness marketing is a very effective business strategy.

Your readers will appreciate all of the great stuff you share with them, your traffic will increase to your website, and if you have a good marketing funnel in place you will start making more money.

Part 1 of Health Coach Blogging – Using Your Blog For Wellness Marketing covered what to write about on your health coach blog.

Part 2 covered how to format your health coach blog posts for search engine optimization, including META tags, keywords and images.

Part 3 will cover the steps to take after you have published your blog.