What is Your Biggest Struggle In Your Business Today?
Maybe we can help!
- Do you love coaching but are overwhelmed with all the technical details to get setup.
- Have you created or bought Done 4 You programs but have no idea how to market them.
- Does the whole idea of a "Sales Funnel" make you crazy? You know what you ought to be doing but have no idea how?

I want to help you make 2017 your best year yet in your health coaching business. - Geoff Young

I Have Interviewed Hundreds of Health Coaches This Year...and This is What I heard.
- I am just getting started in my business and confused about what the best first steps are.
- The technology of running my business online has me overwhelmed and I don't know where to start putting things together.
- I have bought several programs and done for you programs but have no idea how to implement or market them.
- I work with a network company and need help generating leads and a system to duplicate.
- I am having some success with getting clients, but feel like I am on a marketing hamster wheel and not getting much traction.
- I have launched several successful programs but don't really know how to set up a real sales funnel.
- I have a sales funnel but I need to learn how to do some paid advertising so I can continually have new leads coming into my funnel.
Do any of those sound familiar?
Use Sub-Headings Like this One Frequently. This Makes Your Page "Skim-Friendly".
Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.
Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.
What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).
Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport
This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.
The Simple Storytelling Rule for Sales: Convince First, Sell Second!
Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.
Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.
Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.
Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.
What is the Main Focus in Your Business Right Now!
Let me know, maybe I can help.
Keep it simple. You can use the icon feature in Content Builder for the images.
Don't over-explain in these text sections below each individual image.
Let the images do the talking. If something needs more explaining, add a text block below.
Get Your Points Across by Using Lists
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Create a nice list of points here.
What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?). -
Make your content easy to digest.
You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page. -
Once you know this, you'll want my product.
That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).
In this Text Block, Start Transitioning to the Solution You're Offering...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here is a Smaller Sub-Heading for Extra Emphasis
Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.
Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
This is Where the BIG REVEAL happens
Here it is: YOUR PRODUCT NAME
Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.
While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
- Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
- The power of the points list: use this list to emphasize the most important benefits of your product.
- Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Working With Me.

When I met Geoff, I had no idea how instrumental he would be in my life.
When I met Geoff, I had no idea how instrumental he would be in my life. I have been working with Geoff since November of 2014. In that time, he has not only coached me through a lot of difficult situations but he has changed my life, he believed in me when I didn’t even believe in myself. If you are looking for a coach that will respect where you are and guide you without judgement to take you to a place you can’t even imagine yet, you have found your guy! He has been a true blessing to me!

Geoff knows what it's like to be a Health Coach
I have been a Health Coach since 2009 and I have used Health Coach Weekly as a resource ever since I found it online about 4 years ago. Geoff knows what it's like to be a Health Coach, he knows what we're good at and where we often need help. I always know I'm going to get good content with minimal sales pitch from Geoff's resources and I know they are going to be pertinent to my business. This saves me SOOO much time looking and weeding through all the stuff I could look at, I just trust what Geoff passes my way. I've learned a bunch from his articles and found so many great tools and resources that make my business more successful and life way easier.
Welcome to the Main Purchase Section
Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.


Geoff Young
Publisher, Health Coach Weekly
About Your Coach
Geoff Young is a father, meditator, aspiring poet and marketing consultant. He is the Founder and CEO of Health Coach Weekly, the premier Inbox Magazine for health and wellness professionals looking to market their business online.
His passion is helping health and wellness entrepreneurs tackle the tech overwhelm and get a marketing funnel and strategy in place so they can get back to the business of serving others.
It's Time to Start Addressing Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
Use Sub-Headings Before Every Major Objection You Address
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
Advantages vs Disadvantages
Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.
The Pros List
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- Nullam feugiat est porta, semper felis iaculis, luctus nisi.
- Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
- Phasellus nec arcu non augue egestas
- Duis accumsan, dui et semper
The Cons List
- Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
- Phasellus nec arcu non augue egestas
- Duis accumsan, dui et semper porttitorbibendum at metus eu.
- Aenean sagittis volutpat lorem ut dictum.
- roin arcu nulla, varius sit amet ligula ut,
Here's a "What You Get" Section (Plus the Second Call to Purchase)
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- Sed egestas diam vel iaculis dapibus.
- Fusce tortor lorem, fringilla et tortor
- Pellentesque non facilisis purus, id
- Facilisis purus, id lorem ipsum ultrices
- Ultrices erat nubia nostra himenaeos.