What is Your Biggest Struggle In Your Business Today?

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

What is the Main Focus in Your Business Right Now!

Let me know, maybe I can help.

Get Your Points Across by Using Lists

• Create a nice list of points here.
  What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
• Make your content easy to digest.
  You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
• Once you know this, you'll want my product.
  That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

1. Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
2. The power of the points list: use this list to emphasize the most important benefits of your product.
3. Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Working With Me.

When I met Geoff, I had no idea how instrumental he would be in my life.

Tammy Todd - Certified Integrative Nutrition Health Coach

When I met Geoff, I had no idea how instrumental he would be in my life. I have been working with Geoff since November of 2014. In that time, he has not only coached me through a lot of difficult situations but he has changed my life, he believed in me when I didn’t even believe in myself. If you are looking for a coach that will respect where you are and guide you without judgement to take you to a place you can’t even imagine yet, you have found your guy! He has been a true blessing to me!

Geoff knows what it's like to be a Health Coach

Susan Vallelunga - Certified Integrative Nutrition Health Coach

I have been a Health Coach since 2009 and I have used Health Coach Weekly as a resource ever since I found it online about 4 years ago. Geoff knows what it's like to be a Health Coach, he knows what we're good at and where we often need help. I always know I'm going to get good content with minimal sales pitch from Geoff's resources and I know they are going to be pertinent to my business. This saves me SOOO much time looking and weeding through all the stuff I could look at, I just trust what Geoff passes my way. I've learned a bunch from his articles and found so many great tools and resources that make my business more successful and life way easier.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Here's a "What You Get" Section (Plus the Second Call to Purchase)