Branding Archives - Health Coach Weekly

Category Archives for Branding

Emotional Connection Matters More Than Customer Satisfaction

There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you have a bond that people don’t want to break, there’s value in that relationship, right? So, when […]

Build Your Brand as You Build Your Business

I’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no resources. I’m a boot-strap start up brand. I don’t have start up capital, so […]

One Tapestry: Increasing Your Brand’s Value through an Interwoven Customer Experience

Marketing, selling and networking online is a huge maze and playground of tools, systems and platforms that you need a decoding map to navigate. Grasping the terrain of the options and possibilities is imperative. This might be intimidating at first, yet hopefully it becomes inspiring to you around what is possible for building your brand. […]

When It’s Time For a Change

Have you ever had one of those weeks when you decided to change everything all at once? Yeah, this was one of those weeks. It all started when I finally decided to update the homepage of my website. I have not been thrilled with the homepage for awhile now, but have been putting off doing […]

How to Attract Way More Clients with Compelling Brand Messaging

To increase her email list, a health coach who was new to having her own business wanted to launch a green smoothie 21-day fit and fantastic challenge. Unfortunately no one signed up. Why? Brand messaging is the way that you describe your company. It is the carefully chosen words you use to tell the world […]

Create Irresistible Branding – Even If You’re Just Getting Started as a Health Coach

As a health coach you want your practice to stand out from the competition, and you know you need a great branding message. But you’re stuck. Maybe you feel like inspiration is a ship that sailed off and left you on the dock with your luggage. If that’s you, keep reading. I’m going to share […]