There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you have a bond that people don’t want to break, there’s value in that relationship, right? So, when […]
Continue readingI’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no resources. I’m a boot-strap start up brand. I don’t have start up capital, so […]
Continue readingMarketing, selling and networking online is a huge maze and playground of tools, systems and platforms that you need a decoding map to navigate. Grasping the terrain of the options and possibilities is imperative. This might be intimidating at first, yet hopefully it becomes inspiring to you around what is possible for building your brand. […]
Continue readingHave you ever had one of those weeks when you decided to change everything all at once? Yeah, this was one of those weeks. It all started when I finally decided to update the homepage of my website. I have not been thrilled with the homepage for awhile now, but have been putting off doing […]
Continue readingTo increase her email list, a health coach who was new to having her own business wanted to launch a green smoothie 21-day fit and fantastic challenge. Unfortunately no one signed up. Why? Brand messaging is the way that you describe your company. It is the carefully chosen words you use to tell the world […]
Continue readingAs a health coach you want your practice to stand out from the competition, and you know you need a great branding message. But you’re stuck. Maybe you feel like inspiration is a ship that sailed off and left you on the dock with your luggage. If that’s you, keep reading. I’m going to share […]
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