summer cleanse

What’s the best length for a detox or cleanse – 7, 14 or 21 days?

When you think about offering a cleanse or detox, one of the questions that may come to mind is “how long should the cleanse or detox be?”

This is an important decision because it will impact 3 things.

1. How many people are interested and enroll in your program.

2. The results people get during the program.

3. Your ability to “upsell” your participants into another program after the cleanse or detox.

Let’s break each of these items down.

#1  How will the length of your program affect how many people are interested and enroll in your program?

To answer this question, we have to understand your audience.

If you work with people who are eating a mostly standard American diet, they may be scared off by a 14 or 21 day program. For this audience, 7 days is a much easier “yes” for them. It’s a short enough time commitment, that it feels doable.

If your audience is very health and nutrition savvy, they may be more interested in a more “advanced” experience where they can dig deeper during a two or three week experience.

HOT TIP:  As you develop a cleanse or detox, think about what will be an easy “yes” for your audience.

#2  How will the length of your program affect the results people get during the program?

Clients often get ask me how long a program should be.

Before giving my input I always ask my clients “how many days or weeks do you NEED in order to teach the content and take people through an experience that will get them results?”

To answer this question, you will want to put your coach hat on.

Will your program be fairly simple and only require one group call? In this case, a 7 day program is probably perfect.

Or, will you need two or three calls, in order to guide your participants? In this case, a 14 or 21 day program will work well.

#3  How will the length of your program affect your ability to “upsell” your participants into another program after the cleanse or detox?

A cleanse or detox is great starting point for most clients. It is a short program that gets them results quickly.

Once clients experience success with you, they will likely want more of what you have to offer. (This is one reason I believe cleanses and detoxes are such a smart thing to offer.)

If your program is longer than it needs to be, you may find yourself trying to solve all of your participants’ problems in a single program. This will not only be overwhelming for your participants, but it won’t lead to sustainable results.

When you create a cleanse or detox, you will want to be clear (with yourself and your audience) what problem you are going to solve during the program. Then, go back to #2 above and make sure the length of the program is in alignment with the results you want participants to experience.

Once you know what problem you want to solve during your cleanse or detox, think about what your participants’ next step will be with you.

For example, do you want your detoxers or cleansers to sign up for private coaching with you after their cleanse or detox?  Or perhaps you have another virtual group program or VIP Day experience you want to lead them to after the cleanse or detox.

As you digest all of this, remember that everything you do in your business is a test. Make a decision about what you think will be most effective and then see how it works for you and your participants. Take what you learned and adjust for the next time around!

Do you want to offer a group program but aren’t sure where to start?

Do you wonder…

…how to structure the program

…what materials to include

…how to create something people will buy

…what needs to happen when?

We’re about to change this.

I’ve put together a FREE webinar to show you, step-by-step, how to you can launch your own group program that your clients will beg for.

Free Webinar

“How to Easily Structure, Market & Fill
Online Wellness Programs”
Thursday, September 17th
10am Pacific / 1pm Eastern

Click here to reserve your free spot now >>

SPECIAL BONUS! When you launch a new program, it’s easy to get into overwhelm. After the webinar, I will send you our Online Program Launch Timeline. It spells out exactly what to do, so you can launch your program with ease.

Don’t worry if you can’t make the live call. Register anyway, and I’ll send you the recording after the call.

Amy Lippmann

Amy Lippmann is a Marketing Strategist & Founder of Marketing for Health Coaches, which provides done-for-you online marketing solutions for health & wellness entrepreneurs. Amy and her team have helped hundreds of health coaches & nutritionists successfully launch cleanses and detoxes. Go here to get her FREE Guide with Marketing Calendar: “Learn What To Do (and when) To Fill Your Next Online Program.”

Click Here to Leave a Comment Below

Leave a Reply:

Supercharge Your Health and Wellness Biz With Expert Advice To Grow Your List and Get More Clients

Join Geoff Young and our panel of experts and grab your copy of our weekly inbox magazine for Health and Wellness Coaches looking for tips on how to market their business.