Regardless of your business model, chances are your sales take a nosedive in December. For one, most potential clients are giving their attention to personal matters. Second, we all tend to spend on indulgences over practicalities during the Holidays. How can you turn things around to optimize your Holiday business hours? These are a few […]
Continue readingBefore people can buy from you, they have to know what you’re selling. And having seen so many of you struggle to create the perfect, amazing, everyone-will-rush-to-my-door coaching package…well, it’s time to give you the love & support you need to get out there and rock it. Here are four easy steps to creating your […]
Continue readingI’m going to plant a tiny little seed in your brain. And I hope you will love the idea, nurture it, and let it, eventually, blossom. You deserve to profit from your passions. And if you’re a health coach, you probably already started down the path of doing what you love and loving what you […]
Continue readingTo increase her email list, a health coach who was new to having her own business wanted to launch a green smoothie 21-day fit and fantastic challenge. Unfortunately no one signed up. Why? Brand messaging is the way that you describe your company. It is the carefully chosen words you use to tell the world […]
Continue readingHave you started a blog yet? As more and more competition comes onto the market, it isn’t enough to just pour your heart out on the screen. Blogging as a strategy requires diligence to ensure that all your social media networks, as well as your Facebook and LinkedIn groups, are exposed to your work. As […]
Continue readingI was invited to interview with Camille McDaniel of the Counselor Entrepreneur a few weeks ago. My topic was 4 Easy Steps to Starting an SEO Blog. As I started putting together my notes, something funny clicked in my brain: I realized most small businesses don’t think they need search engine optimization (SEO.) We think, […]
Continue readingA few weeks ago I did a little crowd-sourcing to ask my network what SEO copywriting tips they’d be the most interested in hearing. While I’m used to concerns with creative content or finding the right images, what I didn’t expect to hear was how many folks were frustrated with whether or not their […]
Continue readingIf you had told me three years ago that there were going to be this many tools in my business bag, I’d have laughed at you. “I’m just a writer,” I’d have told you. All I do is provide the creative strategies and writing people need to market their business. “That’s it,” I’d have […]
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