health coaching income

5 Ways To Make Money As A Health Expert

How dare I! How dare I write an article all about how to make money as a health expert.

Health experts shouldn’t make money. We have responsibility to share our expertise with the world and forever be broke. Right?

After all “money is the root of all evil”. – Timothy 6:10


So let’s look at how to make consistent money as a health expert in a holistic way that doesn’t feel yucky. Want to know the secret to being able to make consistent revenue and grow your business year after year?

You need to have a program or service that you can repeatedly sell.

Yes, that’s right. You need to sell your work… often.

Having a Work With Me Page on your website is great but you need to remind people that it’s there and give them a reason to check it out. Don’t assume people will seek out your services on their own… trust me, it’s not going to happen. 

How To Make Money As A Health Expert

1. Swap “professional title” for CEO/Founder/Entrepreneur 

One of the biggest I made when I was starting out was to self-identify as a Nutritionist. I had no idea my practice was a business. It wasn’t until I stopped thinking of myself as just a Nutritionist and instead viewed myself as a CEO that I was able to transform my mindset around sales & marketing.

You spend thousands of dollars and thousands of hours on your education to hone your specialty without viewing your private practice as a business.

According to Google, business is defined as, “the practice of making one’s living by engaging in commerce.” So if you aren’t engaging in commerce then what do you have?

You have a hobby.

2. Don’t Wait To Promote Yourself


I don’t have a website.
  • I don’t have a business name.
  • I don’t have a program.
  • I don’t have a logo.
  • I don’t have a way to take in money.
  • I’m not ready.
  • I don’t know enough.

There is NO reason for you to wait to promote yourself. Your potential clients don’t care about your website or logo. All they care about is whether or not you can help them.

Steven Pressfield says, “Start Before You Are Ready.”

If you don’t start somewhere you will likely never get anywhere. Making mistakes and fumbling your way through the early years of growing your business is normal. In fact, it’s obligatory in order for you to become better at what you do and raise your levels of confidence. Through making mistakes you will become better.

Promoting yourself early on allows you to set the stage for operating like a business instead of like a hobbyist.

3. Create A Niche

Birds of the same feather flock together.

Often health experts have a fear of identifying a niche market because they are afraid of losing potential clients. Yes, you will lose potential clients because they don’t fall under your area of expertise but not in proportion to the clients you will gain when you carve out a niche for yourself.

Having a niche market enables you to become a specialist and grow your business from referrals. Then you create different types of programs to serve the lifecycle of your niche market.

Creating lasting change takes time. This gives you the opportunity to create different programs and services that support the different stages of people in your niche market.

For example, your niche is lactation consulting. Here are five programs you can offer your niche market – pre/post natal moms

  1. Breastfeeding Basics for pre-natal moms
Overcoming Breastfeeding Trouble – newborns
How To Wean Off The Boob – 6 months to 1 year
Transition Into Solids – 6 months
Partner with a fitness person and do post-natal fitness

4. Have A Unique Signature Program

As someone who tried for two years to build a nutrition practice using the archaic 1:1 client model I can tell you that you chasing clients and trading dollars for hours is not a fun way to live.

Having scalable group programs gives you the ability to leverage the 1 to many business model where there is virtually no cap on your ability to scale.  Having your own unique signature program that you can rinse and repeat frees up your time to allow you to focus on building your email list and marketing your business.

The future of the health industry is online. Having a structured program that attracts ideal clients who want to invest in health transformation is your best chance at building your dream business and life.

5. Money Is The Means, Freedom Is The Goal

I want to make more money than I need in my lifetime. It used to feel icky to say that. My mindset around money shifted when I stopped looking at making money as the goal. It’s not the goal… it’s the vehicle to my freedom.

There are many things I want to accomplish. There is a certain way I want to live.

I live the way I want or achieve my goals if I’m broke. Money frees you from struggle. Money gives you the freedom to move around in the world exactly how you want to.

Making money doesn’t mean that you have to live ostentatiously; it doesn’t mean that you have to change your core values. Making really good money as a holistic practitioner means that you get to do more of what you love to do.  

Mother Theresa was an efficient and skillful fundraiser who went to wherever the money was. She raised millions of dollars both in the United States and in Europe to fund her work in India. Money did not detract from her amazing spirituality one bit.

Your goal should be to more money than you ever need so that you can help those people who need your services the most.

Close your eyes and dream about living freely, coming and going as you please and contributing to the world in a meaningful way without a second thought. What does that look and feel like to you?

When you make money as a health expert you can turn those thoughts and feelings into a reality.

Lori Kennedy

Lori Kennedy RHN is the founder and CEO of WOW! Weight Loss Inc., an international whole foods based weight loss company. Lori's passions are whole foods, fat loss and anything to do with marketing and helping other health practitioners add some business to their passion. Visit for free business building resources.

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