3 Tips for Using Your Facebook Page to Build Your Health Coaching Business
Social media offers a variety of different platforms to use to reach new health coaching clients. For me and my clients, Facebook is often the best fit.
If that’s true for you too, use the tips below to get started using a Facebook page for your health coaching business, or to improve your results.
1) Be yourself.
Don’t hide behind your business’ name and branding. Use your photo, not a logo, as your page’s profile picture. The page’s cover photo can be a version of your website’s branded header or a stock image that represents your health coaching business well.
Include your full name in the name of your Facebook page, if you can. Be sure your name is listed at least once in your page’s descriptive fields. (I’m shocked by how often I can’t figure out who’s running a page, without a ton of digging.)
Your potential client is looking to connect with an individual expert like you, not a faceless company, to guide her towards the healing transformation she wants.
2) Be consistent.
There are many different theories about how to most effectively post on your Facebook page. I recommend experimenting with the types of posts you share and their frequency until you discover what creates the best engagement with your unique tribe.
What’s essential is that you remain consistent in message and tone, and that you post regularly (once daily is a good start). You can use the built-in scheduler on your Facebook page to make this easy.
You can offer valuable tips, recipes, inspirational quotes and informative videos. You can share links to articles and videos by other experts, but do this less often and always include your own thoughts or commentary with the link.
Share your free gift ezine optin regularly, and occasionally also offer your Breakthrough Session or products. Keep the main focus of your page about providing value, but don’t forget that you’re running a business. Make it clear that you offer services and products related to the informative tips you share.
Remain consistent in your brand’s message. This starts with clarity around who your ideal client is. For example, if you specialize in showing busy moms how to prepare healthy family meals, don’t post an article you just read about an 80 year old vegan marathoner. Stick to the topics of most interest to your ideal clients and you’ll create trust, and greater engagement.
Step outside your comfort zone and share yourself personally on your health coaching business page to the degree that feels good to you. Some coaches love doing this and regularly share personal stories and pics of themselves and their families, bringing their brand’s message to life in a fun way.
If that doesn’t sound like fun to you though, find your own version of this. Maybe you shy away from posting pics of your family’s hiking trip, but you might post a link about your favorite trails and a few words about why you love to hike. Every time you show up online as a real person living the healthy life your clients desire, you’re bringing them closer to you and effectively building your brand.
3) Be patient.
I most often recommend a Facebook business page to my clients who are already using Facebook regularly. If you’re already there, and feel comfortable with it, then it’s a good idea to bring your business to Facebook (if you know it’s a place your ideal clients spend time too).
Don’t spend all your Facebook energy on getting likes. Cover the basics: invite your friends, and share the link to your Facebook page on your personal profile, in emails, on your website, and when talking with people in person. Participate occasionally in “Fan Page Friday” events and Like Swaps.
Put your energy instead towards creating engagement. It’s not much help to have 1000 likes, and only reach 15 people with each post. To reach more of your page’s fans, you need to get them to like, comment and share your posts. To do that, follow tip #2 above about experimenting with post types and frequency, and being consistent in your message and tone.
Consider boosting some of your posts. Spend just $5, once in awhile, and you’ll often reach hundreds more of your fans with that post. If they like, comment or share it, those same fans are more likely to see your subsequent posts. Use this feature to boost a post that’s already attracting some interest, a link to your free gift ezine sign up, or a special limited time offer.
This costs very little, so experiment with it to see what kinds of results you get.
Business building results from using a Facebook page will vary, so I recommend you bring a lot of patience to this piece of your overall marketing strategy. Continuing using your other marketing tools (including your blog, ezine, speaking, and networking) consistently for best overall results in your health coaching business. Your growing brand needs your support from multiple directions.
I invite you to share your questions and comments, and get daily tips to grow your business, in the Get Awesome Tech Facebook Community now.
To get clear on the best marketing strategies for your unique business, and expert support implementing them, schedule an Awesome Business Breakthrough Session now. Use coupon code HCW20 to save!
To you and your awesome business,
Thank you for this post Heather and Geoff – lot’s of great information and I’m looking forward to implementing your tips to my business page. It never occurred to me to use my photo as my thumbnail instead of my logo but that makes sense. And when I went in to check that out I realized that I don’t have anything about me at all on my business page…not even my first name. That is what I will change first. 🙂Reply